A world-class online communications strategy & interactive design firm...except without the firm.

Canada Day Across America

Key Metrics After 3 Weeks

  • 213 New
    Twitter Followers
  • 515 New
    Email Addresses
  • 956 New
    Facebook Fans
  • 20% Increase
    in Parties Registered
  • Over 1,000
    Social Interactions
  • Drove 45% more traffic
    to affiliated sites

RECENT WORK

Turning social buzz and sustained online engagement into offline action.

Or how I helped to get people living in a foreign land to publish their home addresses on the internet. And then to allow complete strangers to browse them by state. Seriously.

At Grassroots Enterprise, I creatively directed and designed an interactive “party dashboard” for the Government of Canada in order to build anticipation for Canada Day, encourage registration of Canada Day celebrations, and to increase engagement with ex-pats and friends of Canada.

The microsite integrates a multi-platform social media campaign that included Twitter, YouTube, Facebook, and Flickr. We even threw in an interactive Google Map mash-up with custom branded location pins to provide users with real-time visual feedback on the number and geographic distribution of registered Canada Day celebrations across the United States.

Areas of Expertise

Consulting
Best Practices
Brand Strategy
Communications Strategy
Creative Direction
Ideation & Innovation
Leadership & Mentoring
Online Strategy
Social Media Outreach
User Experience Auditing
Design
Art Direction
Brand Identity
Digital Collateral
Information Architecture
Online Advertising
Social Media Assets
User Experience Design
Visual Realignment
Website Design

Testimonials

Mark's ideas all have that element of sheer genius that make you say, “Of course, it's obvious, now why didn't I think of that?” The work is so good and so right that it isn't a shock, it doesn't need a lot of sell-in, it's simply is the optimal solution.

Joe Gawron Vice President, Rapp Collins

Get the expertise and quality of a top-flight interactive agency with the personal touch, flexibility, and cost structure of a boutique. It's a no-brainer.