Created in 2018 by bringing together UTC Aerospace Systems and Rockwell Collins, Collins Aerospace is a leader in technologically advanced and intelligent solutions for the global aerospace and defense industry.
In anticipation of closing the largest deal in the aerospace history, United Technologies tapped its agency partners to begin the process of developing a new brand for the company being formed by the merger of its aerospace division (UTAS) and the acquisition of Rockwell Collins.
Iris handled the brand strategy, architecture and identity. Edelman handled launch strategy, PR and website. I led the UX/UI effort on the Edelman side and handled information architecture, wireframing and visual design.
On November 27, 2018, the deal passed regulatory approach and Collins Aerospace and its new corporate web presence was launched publicly.