In collaboration with Edelman and Blackberry, we designed and developed two custom applications for the PlayBook. The first served as the centerpiece of a multi-channel marketing campaign meant to drive PlayBook sales in the law enforcement and government markets. The second was an event companion application for guests of the Embassy of Canada’s 2013 Inauguration Tailgate party. The experience included information about the unique U.S./Canada relationship, an interactive quiz and deep social media integration.