Portfolio

Over the past 15 years, I've been involved in literally hundreds of interactive projects of all size and scope. Below are just a few examples.

Forum for Education and Democracy: Nation of Thinkers

Forum for Education and Democracy: Nation of Thinkers
Agency
Grassroots Enterprise (2009)
My Role
Creative Direction
Art Direction
Information Architecture
Visual Design
Insight
Before we can influence national policy around public education reform, we must redefine the very nature of quality education in a 21st century context.
Approach
Solicit and share real life vignettes of educational inspiration in order to encourage personal rediscovery of the true nature of learning.

Coke

Coke
Agency
Berlin Cameron Partners (2005)
My Role
Interactive Strategy
Creative Direction
Art Direction
Visual Design
Insight
Coke brings authentic people and authentic moments together.
Approach
Develop a series of interactive experiences that highlights the “Real” brand promise across the Coca-Cola marketing property portfolio. Introduce the Coke IM concept.

Advertising.com / AOL

Advertising.com
Agency
no|inc (2007)
My Role
Brand Strategy
Creative Direction
User Experience Design
Art Direction
Visual Design
Insight
Advertising.com (now Platform-A) is synonymous with performance and results.
Approach
Articulate a brand positioning which places Advertising.com at the pinnacle of performance and results-focused online marketing. Apply a simple and unassuming art direction with a snarky copy tone to communicate the company's quirky but self-assured personality.

Friends School of Baltimore

Friends School of Baltimore
Agency
Design Office of Mark Maloney (2009)
My Role
User Experience Design
Art Direction
Visual Design
Insight
Subsequent to a recent strategic messaging and brand identity initiative, Friends School of Baltimore must express this new brand promise effectively online.
Approach
Integrate new brand identity and messaging into existing design which I developed in 2007 as a partner at no|inc. Make usability and presentation improvements.

The Government of Canada

Canada Day Across America
Agency
Grassroots Enterprise (2009)
My Role
Creative Direction
Art Direction
Visual Design
Insight
In order to increase engagement between the Canadian government and ex-pats, we must build excitement around planning for the upcoming Canada Day holiday.
Approach
Couple "Canada-tastic" art direction with an integrated social networking strategy to create a party dashboard-like experience with data updated in real time.

Samsung

Samsung
Agency
Berlin Cameron Partners (2005)
My Role
Interactive Strategy
Creative Direction
Insight
Samsung products allow the high-life seeker to get more out of life.
Approach
Develop a global online creative community to accompany the “Imagine” campaign in which consumers would be encouraged to express themselves using the spectrum of Samsung products.

TidalTV

Silk
Agency
no|inc (2008)
My Role
Brand Strategy
Creative Direction
Art Direction
Insight
TidalTV is not an online video website per se. It is the television experience re-envisioned for the internet.
Approach
To clearly differentiate TidalTV from other online television offerings, create a decidedly “non-internet” brand identity. User experience must fundamentally redefine the online television experience.

ASCD formerly the Association for Supervision and Curriculum Development

ASCD
Agency
Grassroots Enterprise (2008)
My Role
Interactive Strategy
Art Direction
Visual Design
Insight
The Whole Child Initiative takes a holistic view of education.
Approach
Use expansive photography of children in inspirational environments to communicate this unique perspective.

Silk

Silk
Agency
Berlin Cameron Partners (2005)
My Role
Interactive Strategy
Creative Direction
Art Direction
User Experience Design
Visual Design
Insight
In order to increase consumption of Silk, alternative uses such as cooking must be encouraged.
Approach
Develop a brand advocacy community, integrate context-driven online display ads targeted to recipe websites, and create a series of interactive tools such as a smoothie builder to create “post-cereal” consumption.

Legal Momentumformerly the National Organization for Women Legal Defense Fund

Legal Momentum
Agency
Grassroots Enterprise (2007)
My Role
Interactive Strategy
Creative Direction
Art Direction
Visual Design
Insight
Feminism is seen as a relic of a bygone era. However, simply because women have equal rights does not mean that they are equal. Feminism 2.0 is about a new set of challenges for women.
Approach
Use close-cropped black and white photographs of women (famous and not across a broad timeline) to communicate the similarity and continuity between women's struggles throughout history with a contemporary tone.

Sylvan Learning Systems

Sylvan Learning Systems
Agency
Gr8 (1999)
My Role
Art Direction
Visual Design
Front-End Production
Insight
Sylvan is the world's leading provider of educational services to families, schools and industry.
Approach
Use a photo montage and an interlocking color grid to communicate the diversity of services offered and markets served by Sylvan in this redesign of their corporate web presence.

SNS Records

SNS Records
Agency
Trophic Communications (1997)
My Role
Complete Design and Development
Insight
SNS Records provides the world with electronic music discriminated by taste rather than characterization.
Approach
Develop a state-of-the art multimedia experience that allows users to see, hear, and interact with SNS artists. Use elegant art direction and dramatic photography to alludes to the label's historical “Shaken Not Stirred” moniker.

Get the expertise and quality of a top-flight interactive agency with the personal touch, flexibility, and cost structure of a boutique. It's a no-brainer.