Design Office of Mark Maloney
Selected Portfolio
Xenophon Strategies
- Agency
- Design Office of Mark Maloney (2010)
- My Role
- Creative Direction
- Art Direction
- Information Architecture
- Visual Design
- Insight
- The people of Xenophon Strategies, a mid-sized PR firm with offices in DC and SF, have managed the reputations of some of the world's most well known brands through some of world's most trying crises.
- Approach
- Let the results speak for themselves. Get out of their way. Use social media to extend the reach of these stories and to bring reality and humanity to the experience.
Forum for Education and Democracy: Nation of Thinkers
- Agency
- Grassroots Enterprise (2009)
- My Role
- Creative Direction
- Art Direction
- Information Architecture
- Visual Design
- Insight
- Before we can influence national policy around public education reform, we must redefine the very nature of quality education in a 21st century context.
- Approach
- Solicit and share real life vignettes of educational inspiration in order to encourage personal rediscovery of the true nature of learning.
Coke
- Agency
- Berlin Cameron Partners (2005)
- My Role
- Interactive Strategy
- Creative Direction
- Art Direction
- Visual Design
- Insight
- Coke brings authentic people and authentic moments together.
- Approach
- Develop a series of interactive experiences that highlights the “Real” brand promise across the Coca-Cola marketing property portfolio. Introduce the Coke IM concept.
Listen to slidecast
Advertising.com / AOL
- Agency
- no|inc (2007)
- My Role
- Brand Strategy
- Creative Direction
- User Experience Design
- Art Direction
- Visual Design
- Insight
- Advertising.com (now Platform-A) is synonymous with performance and results.
- Approach
- Articulate a brand positioning which places Advertising.com at the pinnacle of performance and results-focused online marketing. Apply a simple and unassuming art direction with a snarky copy tone to communicate the company's quirky but self-assured personality.
Listen to slidecast
The Government of Canada
- Agency
- Grassroots Enterprise (2009)
- My Role
- Creative Direction
- Art Direction
- Visual Design
- Insight
- In order to increase engagement between the Canadian government and ex-pats, we must build excitement around planning for the upcoming Canada Day holiday.
- Approach
- Couple "Canada-tastic" art direction with an integrated social networking strategy to create a party dashboard-like experience with data updated in real time.
Samsung
- Agency
- Berlin Cameron Partners (2005)
- My Role
- Interactive Strategy
- Creative Direction
- Insight
- Samsung products allow the high-life seeker to get more out of life.
- Approach
- Develop a global online creative community to accompany the “Imagine” campaign in which consumers would be encouraged to express themselves using the spectrum of Samsung products.
Silk
- Agency
- Berlin Cameron Partners (2005)
- My Role
- Interactive Strategy
- Creative Direction
- Art Direction
- User Experience Design
- Visual Design
- Insight
- In order to increase consumption of Silk, alternative uses such as cooking must be encouraged.
- Approach
- Develop a brand advocacy community, integrate context-driven online display ads targeted to recipe websites, and create a series of interactive tools such as a smoothie builder to create “post-cereal” consumption.
Listen to slidecast
TidalTV
- Agency
- no|inc (2008)
- My Role
- Brand Strategy
- Creative Direction
- Art Direction
- Insight
- TidalTV is not an online video website per se. It is the television experience re-envisioned for the internet.
- Approach
- To clearly differentiate TidalTV from other online television offerings, create a decidedly “non-internet” brand identity. User experience must fundamentally redefine the online television experience.
Legal Momentum
formerly the National Organization for Women Legal Defense Fund
- Agency
- Grassroots Enterprise (2007)
- My Role
- Interactive Strategy
- Creative Direction
- Art Direction
- Visual Design
- Insight
- Feminism is seen as a relic of a bygone era. However, simply because women have equal rights does not mean that they are equal. Feminism 2.0 is about a new set of challenges for women.
- Approach
- Use close-cropped black and white photographs of women (famous and not across a broad timeline) to communicate the similarity and continuity between women's struggles throughout history with a contemporary tone.
Barclay's Global Investors / IndexNow
- Agency
- no|inc (2000)
- My Role
- Art Direction
- Visual Design
- Insight
- IndexNow brings the security of index funds to the masses.
- Approach
- Take the fear out of online investing by humanizing the subject and by providing a series of interactive experiences designed to help prospective investors to understand the power of index funds.
Sylvan Learning Systems
- Agency
- Gr8 (1999)
- My Role
- Art Direction
- Visual Design
- Front-End Production
- Insight
- Sylvan is the world's leading provider of educational services to families, schools and industry.
- Approach
- Use a photo montage and an interlocking color grid to communicate the diversity of services offered and markets served by Sylvan in this redesign of their corporate web presence.
SNS Records
- Agency
- Trophic Communications (1997)
- My Role
- Complete Design and Development
- Insight
- SNS Records provides the world with electronic music discriminated by taste rather than characterization.
- Approach
- Develop a state-of-the art multimedia experience that allows users to see, hear, and interact with SNS artists. Use elegant art direction and dramatic photography to alludes to the label's historical “Shaken Not Stirred” moniker.
